Terence Edward Rooke

June 6, 1942 - December 4, 2021
Terence Edward Rooke

Terence Edward Rooke (Terry), 79, of Wilmington, NC passed away unexpectedly on December 4th. He enjoyed a long, happy, successful life and will be greatly missed. Terry previously lived in Atlanta, GA and Westlake Village, CA.

A member of Mensa, he graduated from the University of Florida and had an MBA from Pepperdine University. He went on to enjoy a rewarding career as a pioneer in consumer research with Atlantic Richfield (ARCO) and BBDO Atlanta. In his spare time, he loved being with family, collecting stamps and following his beloved Gators. He was a kind soul, a generous friend, a loving father, a coach, a volunteer, a lover of travel and a foodie. He was strong, confident, a Dad of Dads.

He is survived by his son, Ted, and daughter, Allison, and also leaves behind his brother Harold and granddaughter Max Rooke.

Services have not yet been announced.

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Wilmington Funeral & Cremation, 1535 S. 41st Street, Wilmington NC 28403
910.791.9099


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  • December 15, 2021
    Julie Davis Salisbury says:
    I had the pleasure of working with Terry on the 90s when he was at BBDO and I handled PR for the agency. Terry was brilliant, humble and kind. There are many brilliant people in the ad and marketing worlds, but never enough who are humble and kind. Terry stood out and made a major impact on his clients and all who worked with him. I’m sending prayers of comfort to his family and loved ones.

  • June 06, 2022
    Gary Frieden says:
    Terry was my dear friend, colleague, and mentor. I only discovered his death today, upon trying to sing him Happy Birthday. I'm heartbroken. He was brilliant and kind. The type of person anyone could enjoy spending time with. He loved his dear family. We worked together for decades, and I was fortunate to have him by my side to receive his excellent advice and ideas. My heart is crushed today. Terry, dear friend, rest in peace. You were always special to me and truly one of a kind. You will be missed. Always. With love and sadness.

  • June 06, 2022
    Gary Frieden says:
    I just found out today about Terry's passing as I tried to phone him to sing Happy Birthday. I am heartbroken. He was a friend and colleague for decades. He loved his family. I will miss his advice and friendship. He was truly one of a kind. Rest in peace, my dear friend. I'm so deeply sorry to his family. Terry, you will be missed. Always. With love.